How it’s Made- Zago Ferretti Group

Client: Zago - Ferretti Group

Dop & Direction: Andrea Pugiotto

Production: Ippocampostudio.

This is the director's cut:

Looking at complex objects and reflecting on the time, effort, and expertise invested in their creation. How it’s Made  an exploration of the key elements, details, tools, skilled hands, and attentive eyes that elevate their product to a standard of excellence. A sequence of surreal, hypnotic images, abstractions, light patterns, glances, abstract compositions, and vehicles guides the viewer into a world of objects and movements. Here, even the smallest detail is imbued with a sense of nobility and craftsmanship.